Branding is the process of creating a unique identity and image for a product, service or company. It involves creating a name, logo, design and messaging that sets a product or service apart from its competitors and helps consumers identify and remember it. A strong brand can increase customer loyalty, generate positive word-of-mouth and drive sales. Branding also helps companies communicate their values and mission to customers. A successful branding strategy requires a deep understanding of the target audience, the market and the competition. It also involves consistent messaging across all channels, from advertising to customer service.